Blog

The longer version.

Every video comes with a short read: what it looks like, why it happens, and the fix to try.

Milo at his desk at night, his cursor hovering over the Send button of an email with his pitch deck attached. Send by 9:00, and it is 8:55 PM.

How to overcome perfectionism and procrastination

The deadline is 9:00 PM. The deck is done. At 9:40 it's still in drafts. How to overcome perfectionism and procrastination: let the clock press Send.

Milo at his desk glancing at a wall clock that reads 8:07, with his pitch deck open on the laptop. Start at 8:00, and it is 8:07 AM.

Perfectionism

Is perfectionism just procrastination in disguise?

Planned to start at 8:00, it's 8:07, so the morning is "ruined." Why perfectionism is often procrastination in disguise, and one ugly-start fix.

Milo frowning at an almost empty email on his laptop that only says Hi Dana. One email at 10:30, and it is 10:30 AM.

Perfectionism

Perfectionism at work: why one email takes two hours

One email to an investor. Two hours and 23 drafts later, it still says "Hi." How perfectionism affects work, and the one-pass rule that fixes it.

Milo hunched behind his half-closed laptop, reading a text from his friend Sam that says send me the deck. Feedback at 1:30, and it is 1:30 PM.

Perfectionism

Why fear creates perfectionism (and "not ready yet")

A friend offers feedback. "Not ready yet." Hours later, nobody has seen a single slide. Why fear creates perfectionism, and the 30% rule.

Milo staring at a typo circled in red on slide nine of his pitch deck. One typo at 3:00, and it is 3:00 PM.

Perfectionism

Why perfectionism kills consistency: one typo, start over

Nine slides done, then one typo, and the whole deck goes in the trash. Why all-or-nothing perfectionism kills consistency, and what to do instead.

Split picture of Milo. On the left, at 8:07 AM, he looks at the clock before starting his pitch deck. On the right, at 9:40 PM, he is still checking the unsent email.

Perfectionism

Why perfectionism holds you back: a day with ADHD

One day of ADHD and perfectionism, from an 8:07 "ruined" start to a 9:40 PM email still in drafts, and five stupid-small fixes that get work out the door.

Milo waving a hand at his phone without looking away from his laptop. Dinner at 6:30, and the clock says 6:40 PM.

Hyperfocus

ADHD hyperfocus: why two minutes becomes an hour

Dinner at 6:30. You say two minutes. Now it's 7:25 and the food is cold. Why hyperfocus blocks out people, and who can pull you out.

Milo in a grey bathrobe at his desk, smiling at his startup plan on the laptop. Quick look at 8:30, and the clock says 8:30 AM.

Hyperfocus

ADHD hyperfocus: why a quick look takes 90 minutes

It is 8:30 and you only want a quick look. Then it is 9:52. Why ADHD hyperfocus has no exit, and the one stupid-small fix: stand up.

Milo at his desk at night under a warm lamp, working on a slide with a rocket on it. Bed at 11:00, and it is 11:50 PM.

Hyperfocus

How to stop hyperfocus when you're just finishing this

Bed at 11. Just one more slide. Then it's 1:40 AM. Why stopping hyperfocus feels like losing the thread, and how a sticky note fixes it.

Milo typing hard at his desk next to an untouched sandwich and two coffee mugs. Lunch at 12:00, and it is 2:30 PM.

Hyperfocus

ADHD hyperfocus: why you forget to eat until 2:30

Lunch was at noon. At 2:30 you have a headache and three cold coffees. Why hyperfocus mutes the body, and the stupid-small fix: a water bottle.

Split picture of Milo. On the left, at 8:30 AM, he is relaxed in his robe at the laptop. On the right, at 1:40 AM, he is exhausted at the desk.

Hyperfocus

A day with ADHD hyperfocus: five stupid-small fixes

One day of ADHD hyperfocus, from an 8:30 quick look to a 1:40 AM slide, and one stupid-small fix for each moment.

Split picture of Milo. On the left, at 8:40 AM, he is relaxed with a coffee. On the right, at 11:58 PM, he is panicking at his laptop.

Time blindness

A day with ADHD time blindness: five stupid-small fixes

One ordinary day with ADHD time blindness, from the 8:40 laundry to the 11:58 deadline, and one stupid-small fix for each moment.

Milo typing in a panic at his laptop at night, surrounded by coffee cups. It is due at midnight and the clock says 11:58 PM.

Time blindness

Why you only start at 11:58 PM

You had seven days. It is due at midnight. Why an ADHD brain files a deadline under "not now" until it is now, and how to start earlier.

Milo sitting stiffly on a couch with his backpack on. The appointment is at 3:00 and the clock says 10:00 AM.

Time blindness

ADHD waiting mode: why one 3 PM appointment eats the whole day

One appointment at three, and you have been on the couch since ten. What waiting mode is, and how to hand the guarding to a clock.

Milo gripping the steering wheel in a traffic jam. The clock says 7:14 and dinner was at 7:00.

Time blindness

Why a 10-minute drive takes 25

Always late with ADHD? Your brain says "ten-minute drive" and forgets the keys, the shoes and the parking.

Milo in a towel with a toothbrush in his mouth, rushing past a laundry basket. He leaves at 9:00 and the clock says 8:58.

Time blindness

Why 20 minutes becomes 2

You leave at nine. It is 8:40. So why did you just start the laundry? ADHD time blindness, and one alarm that fixes the morning.

Milo with a confident grin, laser beams from his eyes hitting the centre of a red bullseye, under the words Aim It.

Hyperfocus

Hyperfocus is not the enemy. It needs a target.

ADHD hyperfocus can lock onto anything. A two-minute ritual points it at the task you actually care about.

Working memory

Why ADHD brains have no save button

You walk into the kitchen and forget why. That is working memory, not a character flaw. Build a save button out of paper.

Milo typing at a laptop that shows a video call with a silhouette also working, under the words Why This Works.

Body doubling

Why a stranger on Zoom gets you working

Body doubling: another person in the room, even a silent one on a video call, can be the nudge that gets an ADHD brain to start.

Milo reaching in alarm toward a wall clock with spinning hands. The caption reads 5 min = 2 hours.

Time blindness

Why 5 minutes becomes 2 hours

"I'll just check my phone for five minutes." Two hours vanish. ADHD time blindness, and why a timer beats willpower.

Milo looking worried as he holds up an ornate gold picture frame in front of himself, beside the words Ship It Messy.

Perfectionism

Perfectionism is a hiding spot. Ship it messy.

Six weeks of polishing a site that already works. Why perfectionism is often fear of being judged, and how to publish anyway.

Milo slumped on a couch at night, tired eyes lit by his phone, beside the words 3 Hours Gone.

Doomscrolling

Stop doomscrolling: build a dopamine menu

Three hours of scrolling and still bored. A dopamine menu pairs one real task with one small reward, on purpose.

Milo holding up a two-minute timer next to a pile of dishes, laundry and papers, under the words Only 2 Min.

Getting started

The 2-minute rule: your brain just hates starting

If it takes less than two minutes, do it now. For anything bigger, do only its first two minutes. Starting is the expensive part.

A huge grey boulder next to a small Milo holding one glowing pebble, under the words Too Big?

Getting started

Too big to start? Make the task tiny

Big, vague tasks freeze an ADHD brain. Shrink the task until starting feels stupid-easy: not "write the report", just "open the document".