Start Stupid Small
ADHD, explained in 20 seconds

Tiny steps for brains that hate starting.

Meet Milo. He has 47 tabs open and a task he cannot start. Each short video names one real ADHD trait and gives one fix small enough to feel slightly ridiculous.

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Milo at his desk glancing at a wall clock that reads 8:07, with his pitch deck open on the laptop. Start at 8:00, and it is 8:07 AM.
Milo at his desk at night, his cursor hovering over the Send button of an email with his pitch deck attached. Send by 9:00, and it is 8:55 PM.
NewestHow to overcome perfectionism and procrastination
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Milo reaching in alarm toward a wall clock with spinning hands. The caption reads 5 min = 2 hours.1
Time blindness

Why 5 minutes becomes 2 hours

"I'll just check my phone for five minutes." Two hours vanish. ADHD time blindness, and why a timer beats willpower.

Milo gripping the steering wheel in a traffic jam. The clock says 7:14 and dinner was at 7:00.2
Why a 10-minute drive takes 25
Milo in a towel with a toothbrush in his mouth, rushing past a laundry basket. He leaves at 9:00 and the clock says 8:58.3
Why 20 minutes becomes 2
Milo typing in a panic at his laptop at night, surrounded by coffee cups. It is due at midnight and the clock says 11:58 PM.4
Why you only start at 11:58 PM
Latest videos

Fresh from Milo's day.

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Milo at his desk at night, his cursor hovering over the Send button of an email with his pitch deck attached. Send by 9:00, and it is 8:55 PM.Short
How to overcome perfectionism and procrastination · Perfectionism
Milo at his desk glancing at a wall clock that reads 8:07, with his pitch deck open on the laptop. Start at 8:00, and it is 8:07 AM.Short
Is perfectionism just procrastination in disguise? · Perfectionism
Milo frowning at an almost empty email on his laptop that only says Hi Dana. One email at 10:30, and it is 10:30 AM.Short
Perfectionism at work: why one email takes two hours · Perfectionism
Milo hunched behind his half-closed laptop, reading a text from his friend Sam that says send me the deck. Feedback at 1:30, and it is 1:30 PM.Short
Why fear creates perfectionism (and "not ready yet") · Perfectionism
Milo staring at a typo circled in red on slide nine of his pitch deck. One typo at 3:00, and it is 3:00 PM.Short
Why perfectionism kills consistency: one typo, start over · Perfectionism
Split picture of Milo. On the left, at 8:07 AM, he looks at the clock before starting his pitch deck. On the right, at 9:40 PM, he is still checking the unsent email.Video
Why perfectionism holds you back: a day with ADHD · Perfectionism
Milo waving a hand at his phone without looking away from his laptop. Dinner at 6:30, and the clock says 6:40 PM.Short
ADHD hyperfocus: why two minutes becomes an hour · Hyperfocus
Milo in a grey bathrobe at his desk, smiling at his startup plan on the laptop. Quick look at 8:30, and the clock says 8:30 AM.Short
ADHD hyperfocus: why a quick look takes 90 minutes · Hyperfocus
From the blog

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Milo at his desk at night, his cursor hovering over the Send button of an email with his pitch deck attached. Send by 9:00, and it is 8:55 PM.
Perfectionism

How to overcome perfectionism and procrastination

The deadline is 9:00 PM. The deck is done. At 9:40 it's still in drafts. How to overcome perfectionism and procrastination: let the clock press Send.

Milo at his desk glancing at a wall clock that reads 8:07, with his pitch deck open on the laptop. Start at 8:00, and it is 8:07 AM.
Perfectionism

Is perfectionism just procrastination in disguise?

Planned to start at 8:00, it's 8:07, so the morning is "ruined." Why perfectionism is often procrastination in disguise, and one ugly-start fix.

Milo frowning at an almost empty email on his laptop that only says Hi Dana. One email at 10:30, and it is 10:30 AM.
Perfectionism

Perfectionism at work: why one email takes two hours

One email to an investor. Two hours and 23 drafts later, it still says "Hi." How perfectionism affects work, and the one-pass rule that fixes it.

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A few ADHD and focus pieces from elsewhere, chosen each week and sent in the email too.

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